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Category: Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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77: The Customer Needs, Christina’s G in GRIT and it’s time for a Proper Job over a Cocktail Episode

77: The Customer Needs, Christina’s G in GRIT and it’s time for a Proper Job over a Cocktail Episode

by Ian Truscott

This week Jeff Clark, Rockstar CMO Advisor is back and we continue to discuss marketing […]

76: The Firestarter, Maureen Blandford Unleashing B2B and a Gift with a Cocktail Episode

76: The Firestarter, Maureen Blandford Unleashing B2B and a Gift with a Cocktail Episode

by Ian Truscott

As Jeff is away, Ian shares a thought about planning and why marketing firefighters get […]

75: The Plan to Plan, David Rodnitzky, and Coordinating Thinner Diapers over a Cocktail Episode

75: The Plan to Plan, David Rodnitzky, and Coordinating Thinner Diapers over a Cocktail Episode

by Ian Truscott

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back […]

74: The Who’s Driving the Bus, SEO Steve Wiideman, Cocktail for Change and a Parrot Episode

74: The Who’s Driving the Bus, SEO Steve Wiideman, Cocktail for Change and a Parrot Episode

by Ian Truscott

In my thought for the week, I ask who is driving your marketing bus? Is […]

73: The Jeff Clark Masterplan, Kirsten Allegri Williams and Explaining Explained over a Cocktail Episode

73: The Jeff Clark Masterplan, Kirsten Allegri Williams and Explaining Explained over a Cocktail Episode

by Ian Truscott

This week, like an ’80s Frankie Goes to Hollywood remix, we go long, as we […]

72: The Jeff Clark Makes Plans for Nigel, Michael Loban on Data and Robert Rose Brings an Elephant to the Room Episode

72: The Jeff Clark Makes Plans for Nigel, Michael Loban on Data and Robert Rose Brings an Elephant to the Room Episode

by Ian Truscott

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in […]

71: The Dennis Shiao Gets Personal, Marketing is not Tax and Dropping a Cow Cocktail Episode

71: The Dennis Shiao Gets Personal, Marketing is not Tax and Dropping a Cow Cocktail Episode

by Ian Truscott

This week we welcome back a friend of the show and a wonderful supporter of […]

70: The Keith Smith Virtual Selling, Free Content and a Libation from the Archive Episode

70: The Keith Smith Virtual Selling, Free Content and a Libation from the Archive Episode

by Ian Truscott

This week Keith Smith is in the hot seat as we discuss virtual selling in […]

69: The Purpose as a Business, Margie Agin on Brand and a Fancy Best Practice Cocktail Episode

69: The Purpose as a Business, Margie Agin on Brand and a Fancy Best Practice Cocktail Episode

by Ian Truscott

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns and […]

68: The Purpose of Innovation, Julia Bennett (finally!) and a Well Tagged Content Cocktail Episode

68: The Purpose of Innovation, Julia Bennett (finally!) and a Well Tagged Content Cocktail Episode

by Ian Truscott

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to […]

67: The Jeff has Purpose, Preston So on Voice and a Flawed Content Cocktail Episode

67: The Jeff has Purpose, Preston So on Voice and a Flawed Content Cocktail Episode

by Ian Truscott

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to […]

66: The Ogilvie on Message, Thomas Peham as a Service and Friends Cocktail Episode

66: The Ogilvie on Message, Thomas Peham as a Service and Friends Cocktail Episode

by Ian Truscott

We start this episode with our final dive (for now) into the marketing greatest hits […]

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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