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Category: Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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94: The Virtual Rockstar CMO Bar Lock-In – A Holiday Special with Robert Rose Episode

94: The Virtual Rockstar CMO Bar Lock-In – A Holiday Special with Robert Rose Episode

by Ian Truscott

Just one guest this week; Robert Rose and we spend the whole show in the Rockstar CMO Virtual bar

93: The Give it to You, Give it to Me, Reputation’s Rebecca Biestman and Creative Briefs That Aren’t Episode

93: The Give it to You, Give it to Me, Reputation’s Rebecca Biestman and Creative Briefs That Aren’t Episode

by Ian Truscott

This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of […]

92: The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that’s on Message Episode

92: The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that’s on Message Episode

by Ian Truscott

This week Jeff Clark is away so Ian Truscott shares a thought about telling the […]

91: The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode

91: The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode

by Ian Truscott

This week, it’s peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research […]

90: The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode

90: The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode

by Ian Truscott

Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks […]

89: The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices with Robert Rose Episode

89: The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices with Robert Rose Episode

by Ian Truscott

This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark, Rockstar CMO Advisor, […]

88: The Budget Planning and The Only Way Out Is Through a Cocktail Episode

88: The Budget Planning and The Only Way Out Is Through a Cocktail Episode

by Ian Truscott

We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar […]

87: The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode

87: The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode

by Ian Truscott

This week Jeff Clark is away so Ian Truscott plays a solo about true fans, […]

86: The Change with Jeff, The Next Women with Anne-Marie, and Cocktail Strengths with Robert Episode

86: The Change with Jeff, The Next Women with Anne-Marie, and Cocktail Strengths with Robert Episode

by Ian Truscott

This week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at […]

85: The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode

85: The Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change Episode

by Ian Truscott

This week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice […]

84: The Jeff has Requirements, Ilaria Inspires Young Marketers and Robert Differentiates with a Content Cocktail Episode

84: The Jeff has Requirements, Ilaria Inspires Young Marketers and Robert Differentiates with a Content Cocktail Episode

by Ian Truscott

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester continues to […]

83: The Buying Something Shiny, Dennis at Content Marketing World and Maybe Less Content Cocktail Episode

83: The Buying Something Shiny, Dennis at Content Marketing World and Maybe Less Content Cocktail Episode

by Ian Truscott

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester shares his […]

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


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Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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