Guillaume Jouvencel, from GHA Marketing, shares this guest article on B2B podcasting after and interviewing Ian Truscott on their podcast ‘B2B Podcast Stories’.
Author: Guillaume Jouvencel
Guillaume started his career as a Corporate Banker before becoming a Senior Finance Consultant at PwC. He then co-founded GHA Marketing together with Hussam.
With a Master degree in Business & Marketing obtained in France in apprenticeship (whilst working in a retail bank), he has always been fond of podcasts while doing sport and folding laundry (someone had to).
As a Podcast & Marketing Expert, he helps companies, entrepreneurs and Podcasters define and execute revenue-generating podcasting strategies.