Influencers are the latest group to buy fake followers in order to boost their appeal. But while a large follower count may look good, as Dave Waller discovers, this isn’t just a numbers game…
Author: Dave Waller
Dave Waller is a Cornwall-based writer who has spent years writing about, and for, businesses.
In that time he’s finally worked out what he really likes: stories about people and why they do what they do. He’s not good at self-promotion, so interviewing marketers is proving quite handy.
It’s Good to Talk
With the likes of Alexa, Google Home and Siri, voice assistants are more popular than ever. Capable of making our lives easier in a flash, the devices featuring these AI are fast becoming an indispensable part of our everyday. But what does the future hold for this tech?
Even Better Than The Real Thing
Authenticity is a seductive concept. So much so that marketers are conjuring ever more inauthentic ways to try to sell it. The good news is that authentic marketing needn’t be an oxymoron. You just have to be brave – and… drum roll… actually mean what you’re saying…
Selling Death Row
It’s the dilemma every marketer faces sooner or later: is it right to be selling this product? Dave Waller investigates and finds out that the answer’s not as black and white as you might think…
Paranoid Android
Facial recognition is a pervasive and powerful tool, offering brands near-limitless possibilities when it comes to engaging their target audiences. But despite the benefits it can afford both brand and customer, is it just too, well, sinister? Dave Waller talks to futurist Mark Stevenson and investigates…
Prince of Darkness: Andre van Loon on Acing Dark Social
Marketers are in a flap: private messaging platforms are on the rise, making it harder to track what people are saying about their products. Yet so-called ‘dark social’ is nothing to be frightened of. Dave Waller gets the skinny on going dark – no biting off bat heads required.