This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. This week, she and Ian discuss localization, which remains a hot topic when publishing content, and she shares her experience working with international clients.
Some talking points from this week:
- Companies often confuse translation and localization
- The stats that show the benefits of good localization
- Local knowledge is vital for cultural awareness
- Content strategies often fall apart when treated as an afterthought
- Localization impact on UX and creative
- AI and technology alone cannot solve localization challenges.
- A catch-up on Adobe Summit and their focus on AI
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
Enjoy!
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The Links
The people:
Mentioned this week:
- Seventh Bear
- Cathy and Robert’s fortnightly video thingy – Bear in Mind
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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