This week in the marketing studio, Jeff Clark, our resident strategy advisor, and our host Ian Truscott chat about some recent articles on and research into the apparent death of the CMO and, if the CMO is not dying, then the much-discussed shorter tenure of marketing leaders compared to their peers.
Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a fabulous cocktail, shares a thought about content operations and how we should take a leaf out of Hollywood’s book and hire a director.
Enjoy!
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The people:
// Ian Truscott on LinkedIn and Threads
// Jeff Clark on LinkedIn
// Robert Rose on LinkedIn and Threads
Mentioned in this week’s episode:
// Are we witnessing the end of the CMO? No, and stop asking
// CMOs Regaining The Faith Of Their Bosses, Survey Shows
// Boathouse CEO Study on Marketing and the CMO
// Evaluating a CMO Opportunity – Grant Johnson
// This Old Marketing on YouTube
// Robert’s firm: The Content Advisory
// Robert’s “Rose Colored Glasses” column for CMI.
Rockstar CMO:
// Monday Mojo – our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// Arctic Monkeys – Do You Wanna Know on YouTube
Listen on Apple, Amazon, Spotify or wherever you get your podcasts
Learn more about your ad choices. Visit megaphone.fm/adchoices
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