Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a fabulous weekend cocktail while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, ignoring the advice of Mark Twain to never discuss politics or religion in polite company, the chaps tackle brands navigating the politicization of everything.
They discuss:
- Brands must navigate the politicization of just about eveything
- Aligning with political figures can risk brand identity
- Examples of brands that have tripped over this
- Employees should have guidelines for personal social media
- Brands need to define and stick to an authentic stance
Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Mentioned this week
- Tuesday 2¢ – Find Your Miriam – the story of Miriam Webb, influencer fired by Chick-fil-A
- Robert’s regular Rose Colored Glasses column on the Content Marketing Institute blog
- This Old Marketing podcast
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
Learn more about your ad choices. Visit megaphone.fm/adchoices
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