This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision. 

Our guest is Nora Sudduth, Co-founder of Hello Audio. Nora is a conversion strategist who has helped businesses sell over $500M of products & services online. Applying over 20 years of experience working with startups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients.

We discuss using audio in marketing,  Nora’s successful marketing career and she makes a fantastic suggestion for the Rockstar CMO Swimming Pool. 

Finally, we find Robert Rose Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar, who over the noise of a mariachi band and a seal (yep) we discuss messaging strategy over one of his wonderful cocktails.

Enjoy!

The people

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