Show Notes

Rockstar CMO FM (the M is for Marketing the F is for.. well it’s up to you, as this podcast is about f’in marketing).

In this episode, our founding editor Ian Truscott chats to Robert Rose, co-founder of the Content Marketing Institute and is now the Chief Trouble Maker at The Content Advisory, a firm that he founded that helps many of the Fortune 500 grapple with their content challenges.

As you’ll learn, Robert has some genuine rockstar creds, is an author, speaker and host of two of our favorite podcasts, The Weekly Wrap and along with his long time collaborator Joe Pulizzi, This Old Marketing.

During this interview, we discover his favorite Tale From the Tour Bus and what he would throw into the Rockstar CMO Swimming Pool (our portal to hell for all the BS and snake oil in the world of marketing). You have to hear this!

Also, in the interview, recorded before the current coronavirus restrictions were imposed, Robert discusses The Content Tech Summit,  in San Diego which has now been postponed to August and if you are planning on going, he shares a discount code. 



Also from Robert

Backstage Q&A

Robert was generous enough to sit down with us in our first issue.

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Play Stupid Games. Win Stupid Prizes

In the month that saw Tom Goodwin relieved of his duties at Publicis for sharing on social media content that wasn’t to his employer’s taste, we asked Robert Rose for his take on the blurry lines between professional and social …
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What now? It’s not what’s next

Chief Trouble Maker at the Content Advisory, Robert Rose, quotes Shaun of the Dead as he offers some guidance for marketers toward their slice of fried gold. …
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Wedgewood vs Sex Pistols – what is influence anyway?

What’s your influencer groove? Shilling for a product or promoting ideas and change? Robert Rose, author and Chief Strategy Officer at The Content Advisory grabs the mic. …
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That catchy marketing tune is not a solo or a duet, it’s by the band

We asked our Rockstar CMOs who is the most important collaborator when they want to make that sweet marketing music. Some pushed back on choosing just one, like Robert Rose, author and Chief Strategy Officer at The Content Advisory who suggests the best marketing acts need a band. …
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Marketing Strategy: Change? Of course. As you wish.

How do you stay true to your marketing musical roots, keep in tune with your strategy, deliver on the business baseline and not get distracted by the latest marketing fads and fashions? Robert Rose suggests the answer is in The Princess Bride, want to fight him on that? …
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