In this week’s episode, Ian Truscott ponders whether attribution is a one hit wonder or Wonderwall with Jeff Clark, chats with Anita Brearton, Founder/CEO of CabinetM, and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose.

We kick off this week’s packed setlist with a discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director and Principal Analyst Jeff Clark as we decide if marketing attribution is a One Hit Wonder or Wonderwall. 

I chat with Anita Brearton, Founder/CEO of CabinetM, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need. 

As you’ll hear, Anita has had a fascinating career, She is a long-time tech start-up marketer working with companies from the early stage to IPO and acquisition, she co-led Boston Golden Seeds, an angel investment group that invests in women-led businesses, and she continues to be an active member of the Boston start-up ecosystem.

We discuss navigating the marketing technology ecosystem, the trends they see with their clients and the common technologies they have in their stacks, and CabinetM’s new community project LibraryM, and two wonderful suggestions for our Rockstar CMO Swimming Pool.

And finally, I retire to the Rockstar CMO virtual bar and join Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a discussion about marketing change, planning, and goals. 


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The wonderful Piano Music is by Johnny Easton shared under a creative commons license.


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