Rockstar CMO FM #44: The Attribution, Jeff Clark, Anita Brearton, Robert Rose and a Cocktail Episode

In this week’s episode, Ian Truscott ponders whether attribution is a one hit wonder or Wonderwall with Jeff Clark, chats with Anita Brearton, Founder/CEO of CabinetM, and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose.

We kick off this week’s packed setlist with a discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director and Principal Analyst Jeff Clark as we decide if marketing attribution is a One Hit Wonder or Wonderwall. 

I chat with Anita Brearton, Founder/CEO of CabinetM, a marketing technology discovery and management platform that helps marketing teams manage the technology they have and find the technology they need. 

As you’ll hear, Anita has had a fascinating career, She is a long-time tech start-up marketer working with companies from the early stage to IPO and acquisition, she co-led Boston Golden Seeds, an angel investment group that invests in women-led businesses, and she continues to be an active member of the Boston start-up ecosystem.

We discuss navigating the marketing technology ecosystem, the trends they see with their clients and the common technologies they have in their stacks, and CabinetM’s new community project LibraryM, and two wonderful suggestions for our Rockstar CMO Swimming Pool.

And finally, I retire to the Rockstar CMO virtual bar and join Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a discussion about marketing change, planning, and goals. 

Enjoy!

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Links

• Rockstar CMO on the web, Twitter, and LinkedIn
• Jeff Clark on LinkedIn and Twitter
• Rockstar CMO Advisors 
• Interview with Grant Johnson, CMO of Emburse
• Anita Brearton on LinkedIn and Twitter, her company CabinetM and LibraryM
• Robert Rose at  The Content Advisory, on Twitter and LinkedIn 
• The #FridayConcoction
• The Rockstar CMO FM previous episodes and shownotes

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

You might also like…

The interview with Grant Johnson, CMO at Emburse, that inspired our conversation about attribution.

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About Post Author

Ian Truscott

Maybe not a Rockstar CMO, just the founding editor of Rockstar CMO. Ian is a techie turned veteran B2B marketer, a former product marketer, CTO, CMO and industry analyst. Today, If content is king or queen, Ian is here to serve, whether it’s content marketing, strategy, or tech, he’s into it.

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