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74: The Who’s Driving the Bus, SEO Steve Wiideman, Cocktail for Change and a Parrot Episode

74: The Who’s Driving the Bus, SEO Steve Wiideman, Cocktail for Change and a Parrot Episode

by Ian Truscott

In my thought for the week, I ask who is driving your marketing bus? Is […]

73: The Jeff Clark Masterplan, Kirsten Allegri Williams and Explaining Explained over a Cocktail Episode

73: The Jeff Clark Masterplan, Kirsten Allegri Williams and Explaining Explained over a Cocktail Episode

by Ian Truscott

This week, like an ’80s Frankie Goes to Hollywood remix, we go long, as we […]

72: The Jeff Clark Makes Plans for Nigel, Michael Loban on Data and Robert Rose Brings an Elephant to the Room Episode

72: The Jeff Clark Makes Plans for Nigel, Michael Loban on Data and Robert Rose Brings an Elephant to the Room Episode

by Ian Truscott

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in […]

71: The Dennis Shiao Gets Personal, Marketing is not Tax and Dropping a Cow Cocktail Episode

71: The Dennis Shiao Gets Personal, Marketing is not Tax and Dropping a Cow Cocktail Episode

by Ian Truscott

This week we welcome back a friend of the show and a wonderful supporter of […]

70: The Keith Smith Virtual Selling, Free Content and a Libation from the Archive Episode

70: The Keith Smith Virtual Selling, Free Content and a Libation from the Archive Episode

by Ian Truscott

This week Keith Smith is in the hot seat as we discuss virtual selling in […]

69: The Purpose as a Business, Margie Agin on Brand and a Fancy Best Practice Cocktail Episode

69: The Purpose as a Business, Margie Agin on Brand and a Fancy Best Practice Cocktail Episode

by Ian Truscott

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns and […]

68: The Purpose of Innovation, Julia Bennett (finally!) and a Well Tagged Content Cocktail Episode

68: The Purpose of Innovation, Julia Bennett (finally!) and a Well Tagged Content Cocktail Episode

by Ian Truscott

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to […]

67: The Jeff has Purpose, Preston So on Voice and a Flawed Content Cocktail Episode

67: The Jeff has Purpose, Preston So on Voice and a Flawed Content Cocktail Episode

by Ian Truscott

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to […]

66: The Ogilvie on Message, Thomas Peham as a Service and Friends Cocktail Episode

66: The Ogilvie on Message, Thomas Peham as a Service and Friends Cocktail Episode

by Ian Truscott

We start this episode with our final dive (for now) into the marketing greatest hits […]

65: The Julie on Influencers, Richard Medcalf on the CEO and a Magical Cocktail Episode

65: The Julie on Influencers, Richard Medcalf on the CEO and a Magical Cocktail Episode

by Ian Truscott

We kick off the episode with former VP Principal Analyst for Forrester Research  Julie Ogilvie […]

64: The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode

64: The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode

by Ian Truscott

You may remember Julie Ogilvie from episode 58, she is a former VP Principal Analyst […]

63: The Marketing Orchestration, Misia Tramp and a Neighborly Cocktail Episode

63: The Marketing Orchestration, Misia Tramp and a Neighborly Cocktail Episode

by Ian Truscott

This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to […]

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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