History will judge whether “Invasion of Privacy” by Cardi B is a genuinely classic album, but it’s our selection this month as the title definitely catches the mood of what history will be judging marketing on today. With increasing legislation, consumer awareness and a chunk of our audience choosing to reject cookies, block ads and go dark with their browsing.
Plus, we have all the usual shenanigans, David Howland inspires us to chuck the dumb, creepy kind of personalization into the Rockstar CMO Swimming Pool. We jump on the tour bus twice, once with VR evangelist and serial startup CMO Amber Osborne and again with Richard Shotton, who has written one of our favorite marketing books: The Choice Factory. Our anonymous adman adnonamau5 is tired of “experts” (you know the ones) and of course our resident Rockstar CMO Ted Rubin tells it straight.
Our audience is going dark, we ask 5 of our Rockstar CMOs what they think of the refusal of cookie consent, ad-blockers, incognito browsing and the prevailing view that we marketers are up to something…
As we run with the theme of privacy this issue, we asked Rachel Miller, social and influencer marketing expert for her take on the topic and, of course, we were not disappointed…
Inspired by our backstage chat with David Howland, we ponder if we should chuck personalization into our portal to marketing hell, or maybe just the dumb, creepy kind…
The Brief, the essential song sheet that could decide if the work is a hit. We asked Bryce Groves, a freelance Creative Director with big-agency experience to lift the lid on the process, why the brief is so important, what makes a great brief and to spill the beans on the worst he’s seen…
This issue we hop on the tour bus with the author of one of our favorite recent marketing reads, Richard Shotton, the writer of The Choice Factory, a best-selling book on using behavioral science in marketing. We find out what inspired this former media planner to write and set up his own consultancy…
Tim “Beg Data” Walters, Ph.D. works with an impressive list of organizations that seek out his advice on how to make their way through the complexity of consumer sensitivity and increasing legislation around GDPR and privacy. So, when we decided to theme this issue on privacy, an interview with “Beg Data” was the first on the list…
Influencers are the hot topic of marketing right now, but Ted Rubin has always believed in the value of relationships, in this article our resident Rockstar, one of the most shared CMOs on Twitter shares his experience…
Now on her third start-up, Amber Osborne is the CMO at Doghead Simulations (the company behind Rumii, a virtual reality conferencing and collaboration platform) and industry influencer. In this Tale from the Tour Bus, she reveals what it takes to launch something new and gives an insiders view of being an insider…
Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
