This week TCA (The Content Advisory) are in the house, with an extended interview with Chief Solver of Problems Cathy McKnight and Chief Trouble Maker Robert Rose shares a classic marketing lesson in the virtual bar
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46: The Hacking Growth with Jeff, Cathy McKnight and Robert’s Cocktail Episode
In this week’s episode, Ian Truscott debates whether growth marketing is a “One hit wonder or Wonderwall” with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.
193: The Getting Ready to Get Ready for AI with Cathy and a Cocktail with Robert Episode
This week a double dose of The Content Advisory, with Cathy McKnight there Chief Problem Solver sharing their research into the use of AI in marketing, and Robert Rose is in the virtual bar with some great advice on how to handle what’s next.
173: The Creating Personas in 5 F’in’ Steps, Cathy on Composability and Sailing with a Cocktail into the Economy Episode
This week Jeff turns the tables on Ian and asks him about his 5 steps for creating personas, Cathy McKnight returns to chat compatibility and Robert has advice if your marketing budget is becalmed.
138: The Time to Step It Up Marketing Your B2B Tech, Cathy’s Uncharted Journey and an Info Dump over a Cocktail Episode
This week Jeff Clark discusses the marketing transition tech companies face to grow beyond their network Cathy McKnight returns and shares her uncharted journey and over a cocktail Robert Rose wants to ban info dumps.
123: The Cathy Breaks Up with Your Website, Kurt Genden of TrueVoice and Robert Suggests an Audit over a Cocktail Episode
This week Cathy McKnight discusses a presentation she gave at ContentTech, we meet Kurt Genden co-founder of TrueVoice and Robert Rose talks about the sexy business of a content audit.
122: The Cathy has 7 Things, James Scherer on Content and Robert Knows What He Doesn’t Know over a Cocktail Episode
This week Cathy McKnight steps in for Jeff and discusses the keys to digital success, James Scherer, VP Growth for Codeless is our guest and Robert Rose asks do you know what you don’t know over a cocktail in our virtual bar.
119: The 5 Principles of B2B with Jeff, Cathy’s Uncharted Journey and Robert Advices Reflection over a Cocktail Episode
This week Jeff and Ian dive into a recent B2B report from LinkedIn, Cathy McKnight returns to share a passion project and Robert encourages us too take stock of the half year over a cocktail.
106: The 4th Fin’ Marketing Fundamental with Jeff, Content Matters with Cathy and Robert Walks the Tightrope with a Cocktail Episode
Jeff Clark and Ian Truscott discuss the fourth of their 5 F’in’ Marketing Fundamentals, the customer journey. Cathy McKnight joins Ian for a chat about content strategy and Robert Rose is the virtual bar contemplating walking a tightrope and executing the plan.
198: The Trip Through 2023 and Dealing with Uncertainty Over a Cocktail Episode
This week Ian shares a compilation of 17 clips from this years guests and Robert shares some good advice about uncertainty over a cocktail in the virtual bar.
Back to Brand
Dust off your marketing LPs, vinyl records, the eight tracks and maybe the gramophone because old-school brand building will be a tune the cool kids of modern marketing will need to be jumping to.
120: The Content Sausage Factory, Christopher Willis Returns and is that a Fish in Robert’s Cocktail Episode
This week Jeff and Ian dive in the Rockstar CMO Swimming Pool, Christopher Willis CMO at Acrolinx and Robert shares a story about fish in the Rockstar CMO virtual bar.