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Search Results for: Cathy Mcknight

252: The Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy McKnight

252: The Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy McKnight

by Ian Truscott

This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.

157: The TLA TCA Takeover with Cathy McKnight and an IMC (Integrated Marketing Cocktail) with Robert Rose Episode

157: The TLA TCA Takeover with Cathy McKnight and an IMC (Integrated Marketing Cocktail) with Robert Rose Episode

by Ian Truscott

This week TCA (The Content Advisory) are in the house, with an extended interview with Chief Solver of Problems Cathy McKnight and Chief Trouble Maker Robert Rose shares a classic marketing lesson in the virtual bar

46: The Hacking Growth with Jeff, Cathy McKnight and Robert’s Cocktail Episode

46: The Hacking Growth with Jeff, Cathy McKnight and Robert’s Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott debates whether growth marketing is a “One hit wonder or Wonderwall” with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.

270: The Rockstar CMO Studio: Cathy’s Take on 90 Days

270: The Rockstar CMO Studio: Cathy’s Take on 90 Days

by Ian Truscott

This week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader’s first 90 days.

265: The Rockstar CMO Studio: Cathy, Fields, and Meadows

265: The Rockstar CMO Studio: Cathy, Fields, and Meadows

by Ian Truscott

This week, Cathy makes her monthly visit to the studio, and this week, she and Ian discuss localization

262: The Rockstar CMO Studio: Cathy Comms Chat

262: The Rockstar CMO Studio: Cathy Comms Chat

by Ian Truscott

This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices.

257: The Rockstar CMO Studio: Making the Dream Work with Cathy

257: The Rockstar CMO Studio: Making the Dream Work with Cathy

by Ian Truscott

This week, Cathy joins Ian in the studio for a chat about organizing teams

243: The Just Cathy, Chums, Content and Chaos Episode

243: The Just Cathy, Chums, Content and Chaos Episode

by Ian Truscott

This week, Cathy McKnight shares what she presented at Content Marketing World with tales of chums and content chaos.

240: The Giving a Shit About B2B Marketing with Cathy and Robert Episode

240: The Giving a Shit About B2B Marketing with Cathy and Robert Episode

by Ian Truscott

This week, Cathy is in the studio and discusses marketing mediocrity, and Robert is in the bar, encouraging us all to give a shit over a cocktail.

236: The Cathy Does Conferences, and Robert Doesn’t do the Obvious Episode

236: The Cathy Does Conferences, and Robert Doesn’t do the Obvious Episode

by Ian Truscott

Cathy McKnight pops into the studio to discuss Dreamforce, MAICON and current state of marketing jobs, and Robert Rose is in the virtual bar talking about why the obvious solution is not the obvious.

231: The 5 F’in’ Content Things with Cathy and Robert Gets Realistic over a Cocktail

231: The 5 F’in’ Content Things with Cathy and Robert Gets Realistic over a Cocktail

by Ian Truscott

This week, Cathy returns for her monthly Cathy on Content slot and Robert has some advice on being realistic with your strategy.

226: The Cathy on Content and Robert on SEO, Expresso and Tequila Episode

226: The Cathy on Content and Robert on SEO, Expresso and Tequila Episode

by Ian Truscott

This week, we kick off a new monthly segment with frequent guest Cathy McKnight, and Robert shares a thought on SEO over a cocktail.

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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