Tales from the Tour Bus: Jessie Paul, CEO Paul Writer

Ian Truscott catches up with Jessie Paul, CEO of Paul Writer, an Indian based B2B agency and they chat about her experience as a CMO of some of the biggest organizations in India, the current crisis and what she’d thrown into the Rockstar CMO Swimming Pool.

The Green Room: Marketing in the “new normal”

Commentators are calling whatever we emerge from lockdown the “new normal” as a world we try and live with an immediate future of COVID-19. So, in this Green Room we turned to our Rockstar CMOs for advice on marketing in this changed world.