Keith Smith steps us through how to use influencer marketing for business growth, it’s not the old ads tune, it’s PR remixed.
Month: October 2019
Forget the buzzwords; influencer marketing is about building relationships
Our resident Rockstar CMO, Ted Rubin, keeps it simple and tells it straight; influencer marketing is about looking people in the eye and building relationships.
Wedgewood vs Sex Pistols – what is influence anyway?
What’s your influencer groove? Shilling for a product or promoting ideas and change? Robert Rose, author and Chief Strategy Officer at The Content Advisory grabs the mic.
Who should be the Lead singer in the Influencer Marketing supergroup?
Is there a fight for the microphone when it comes to leading influencer marketing programs? Lauren Bowden Chief Content Creator at The Comms Crowd suggests it’s the work of the whole band.
The slim chance of truth in the influencer siren song
Influencer marketing is in a bit of state, as marketing writer Morag Cuddeford-Jones shares and consumers need to be aware and may be saved from themselves