Ian Truscott has been hanging out in the proverbial penthouse with Christine Bailey. As usual, the conversation quickly bubbled with ire. The subject: interruption marketing and wasted advertising. Feel differently? Then let us know.
Month: August 2018
Back to the Future
Vinyl records. Film photography. Vintage fashion. There’s no doubting it – the past has never been more alluring to young consumers. But in a digital world, Stephen Kelly explores the benefits – and pitfalls – of nostalgia.
Backstage with Jenni Young
Jenni Young, the CMO of tappit shares the importance of company values, building solid relationships, and why creating a culture of risk can lead to marketing success. Oh, and Creme Eggs.
The Ordinary Seat at the Extraordinary Table
Hustle. Be remarkable. Be special. Live off coffee. Sleep is for the weak. Obsess or be average. Differentiate. Be extraordinary. Really? Robert Rose on why celebrating the ordinary things in our lives can lead to, well, the extraordinary.
Generation “Why Not?” and the Age of Nothing’s Sacred
Lazy. Self-entitled. Unfocused. The youth of today get a lot of slack. But is it totally justified? According to Darren Guarnaccia, not so much.
All the Young Prudes
Today, youths are ridiculed for their overwhelmingly realistic and sensible approach to life. Amie Knights explores how we got here in just one generation, and what that means for marketers across the world.
Going Supernova
If you’re over the age of 30 and you’re not au fait with the stylings of the Kardashian Klan, there’s a high chance you might never have heard of FashionNova.com. But let this be known; you should have. After all, they’re only one of the fastest growing fashion companies in the world.
Want to Reach Consumers? Think Like One
Our resident rock star, Ted Rubin, on why empathy for your consumer will always result in a better, more effective marketing plan.
Beware the Risks of Arrogance and Pride in Business
Buzzing off those results you secured for your company? Feeling confident? Maybe even a little self-important? Time to check yourself, says Ted Rubin.
We’re All Kids and That’s Alright
Ian Truscott explores the issue of ageism in marketing, and the attributes that all marketers – regardless of whether they’re young or old – need to embrace in order to truly make a difference.
The Seat at the Table Issue
This month we’re focusing on the reason we started this thing in the first place: the next generation of marketers. So you can expect a fresh and youthful perspective – this time inspired by Solange’s album, A Seat At The Table.